La Tarte Artisanal Bakery
Delectable pastries and confections that satisfy your sweet tooth
SERVICES: SQUARESPACE WEB DESIGN
La Tarte main image
La Tarte gallery images
La Tarte gallery image
La Tarte hero image
La Tarte homepage layout
La Tarte classes tab layout
CREATIVE DIRECTION
La Tarte is a fictional, award-winning bakery that offers the best homemade artisanal breads and fresh baked pastries. They offer products from locally sourced vendors, offering gluten free options for those that have gluten allergies.
The first steps included the creation of branding elements to incorporate into its web design. The selection of colors and fonts were instrumental in enhancing the offerings of this elegant and sophitsicated boutique bakery. Icons also play a pivotal role as they are used in in its menus and class offerings.
Image selection is key to making a website stand out. I carefully selected the right images to not only have a cohesive look, but to showcase the many pastry and baked goods that La Tarte offers its customers. With keywords built in to each description, this setup allows for more clicks and engagement time on the website.
Font selection and its hierarchy placement is critical so that the consumer’s eye know where to go and can easily follow along the website without getting lost. The placement of buttons as CTAs (call to action) is also important as it allows for the owner of La Tarte to have an email list of loyal customers and can easily reach out with email campaigns, sales and other offerings.
Because of the popularity of their breads and pastries, La Tarte now offers baking classes to the public with the purpose of learning and promoting community. The set up of this page is important so that it gets prospective customers/students excited about enrolling in one of the classes La Tarte has to offer.
STOCK IMAGES (IN ORDER OF APPEARANCE):
Alex Lvrs, Mink Mingle, Filtergrade, Nicholas Doyle, Kim Ick, Jordan Gonzales, Wesual Click, Austin Ban, Ben Garrett; all taken from Unsplash