The Pour Over Coffee Co.

The Pour Over is a fictitious coffee brand that boasts the best coffee in St. Paul, MN. It’s a brand that has a cozy, sophisticated vibe but is not at all pretentious. It’s just good coffee made for good people. This project had no branding elements and before a Squarespace web design could be built, branding was important to give it a cohesive look. With typography being the main character in this project, a word mark logo was established and then built from there. The color palette was selected based on green hues and offset with nice neutrals and one contrasting, bold color.

The entire web design was based on how customers will interact on the website. Main highlights include the introduction of new beverages (or “sips”, as part of the brand), the purchase of coffee subscriptions delivered to your door, and showcasing baked good offerings in stores as part of suggestive selling. The design also included the promotion of a loyalty points card to promote membership of its various customers. There are various interactive sign up buttons and all images are “clickable” to take you to the next page that shows more in depth information. This layout is part of the Squarespace web design services that I offer.