Elevate Your Skincare Routine with Skin Essentials

Skin is a creative proposal that includes a monthly skincare discovery box subscription with a curated selection of high-quality skincare products. Founded by Ara in Korea, Skin essentials was born out of her personal experience with the overwhelming number of skincare products available. Ara was looking for a way to discover high-quality and individually suitable products without having to wade through countless reviews and online stores.

Design elements included creating a wordmark logo and a visual element that would be easily identified as a Skin product. The simplicity of the logos allowed us to use the word “skin” in Korean as functions cohesively with the design. A color palette of greens and neutrals with a pop of coral was selected to represent the natural and earthy aspect of this skincare subscription. Welcome cards and subscription instruction cards were designed as part of the welcome pack and an example of a social media layout was created as well.