Sono Veri

Sono Veri is a case study of a client that is looking to market his homegrown lemons worldwide. He and his family have been growing lemons in Sicily since he was little and he needed a branding identity package to be able to market his product. The color palette was provided in bright blue and yellow colors, and I was given the task to design a logo and packaging materials.

For this project, I wanted to give it a casual, yet sophisticated look and I did that first by selecting the typography. I knew I wanted it to be a serif font that would be “chunky” (in graphic design terms, that’s called a “display” font), but still be elegant. For this, I went with Zeit as my font of choice for the logo and paired it with Gotham for a nice contrast in the tagline.

Knowing that the client would be shipping his product worldwide, I knew that the packaging had to be memorable so that it would generate more future sales. For this, the logo was placed on the front with a fun lemon pattern on either side of the shipping box. And for locals wanting to purchase his homegrown lemons, I came up with a design on white paper shopping bags. A simple landing page was designed that would showcase how to order these beautiful lemons on-line.