Sustainable Skincare Branding

Lumina: Pure radiance. Pure ingredients.

SERVICES: BRANDING + PACKAGING DESIGN

CREATIVE DIRECTION

Lumina is a case study branding design project about a passionate and sustainable skincare company that has created a premium, all-natural skincare line tailored to women that want their skincare products to reflect their beliefs in purity, effectiveness, and sustainability. Not only does this skincare line prioritize natural and ethical beauty products, they also aim to deliver superior hydration, nourishment and skin rejuvenation using only natural and organic ingredients. And because they care about the planet, they use sustainable, recyclable, or biodegradable materials for packaging to minimize environmental impact.

The natural and organic ingredients that are known for their skincare benefits such as aloe vera, jojoba oil, shea butter, chamomile extract, and essential oils are just some of the ingredients found in the Lumina skincare line.

Brand guidelines for Lumina organic skincare
Box packaging design for Lumina Organic Skincare
Glass skincare jar design for Lumina Organic Skincare
Organic soap packaging design for Lumina Organic Skincare
Promo image for Lumina Organic Skincare
Eco-friendly packaging for Lumina Organic Skincare face masks-front
Lumina-face-mask-packaging-reverse

STOCK IMAGES (IN ORDER OF APPEARANCE):

Cottonbro, Pexels | Karolina Grabowski, Pexels | Hadis Safari, Unsplash