Today’s world is mostly digital and having an amazing website just isn’t enough. Being found is. There is no point to having a beautiful website with all your offerings, services and portfolio of projects out on display if people can’t find you. Having optimal SEO (search engine optimization) built into to your website not only ensures that your website will rank well with Google and other platforms, but it will allow for potential clients and readers to find your content.

Contrary to popular belief, InDesign is not just for designing books and magazines. It is the ONLY tool to use for these, but it can be used to design so much more. I love using InDesign for anything that doesn’t require me to draw a vector.

A landing page is a single page on your website that includes a CTA (call to action) somewhere on it prompting potential clients to either purchase something, sign up for something, or download something. It is to engage said clients into wanting to know more about you in exchange for giving them something in return.

My first experience using Squarespace was in the form of updating a website for a small design consultancy where I once worked. Prior to that, I had zero experience. . I didn’t even know how you got behind the scenes of a website.

One of my favorite things about graphic design is typography. Every logo, web page, editorial design, or packaging design is made up of a lot of moving parts, but the one thing that anchors them all down and either makes or breaks the design is the typography.

When laying out books or magazines, the software tool you’ll be designing with is InDesign. InDesign was created mainly for editorial designs where there is a lot of text and a lot of images. If you know how to use InDesign in the way it was intended, it can help you layout some amazing editorial projects.