A landing page is a single page on your website that includes a CTA (call to action) somewhere on it prompting potential clients to either purchase something, sign up for something, or download something. It is to engage said clients into wanting to know more about you in exchange for giving them something in return.

My first experience using Squarespace was in the form of updating a website for a small design consultancy where I once worked. Prior to that, I had zero experience. . I didn’t even know how you got behind the scenes of a website.